Privacy Policy

PRIVACY POLICY (Farmed Today B.V.)

 

Last updated on: June 12, 2018

 

1. Introduction

Welcome to Farmed Today B.V.!

As part of our mission to help make commerce better for everyone, Farmed Today B.V. collects and processes a lot of information. This Privacy Policy is intended to help you better understand how we collect, use and store your personal information—whether you are a buyer, seller, advertiser or affiliate (together, the ‘users’) that uses Farmed Today B.V.’s products or services (together, the "Services”) or whether you’re simply visiting this website. By using any of Farmed Today B.V.’s Services, or by dealing with a user using Farmed Today B.V.’s Services, you are agreeing to the terms of this Privacy Policy and, as applicable, the Farmed Today B.V. Terms of Service.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our privacy practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Website, and where appropriate, by other means. By continuing to use this Website or the Support Service after these changes are posted, you agree to the revised policy.

2. Information from sellers

Privacy matters! If you are a merchant, your customers need to understand how you (and how Farmed Today B.V.) collect and processes their personal information. Accordingly, if you use the Services, you agree to post an up-to-date and accurate policy on your storefront that complies with the laws applicable to your business. In this policy, you agree to inform your customers for the use and access of their personal information by you, Farmed Today B.V. and other third parties. In addition, if you are collecting any sensitive personal information from your customers (including information relating to medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or sexuality), you agree to obtain affirmative, express consent from your customers for the use and access of sensitive personal information by you, Farmed Today B.V. and other third parties. 

What information do we collect from sellers and why?

•  We collect your name, company name, address, email address, phone number(s) and payment details (for example, your credit card information).

•                    We use this information to provide you with our Services; for example, to confirm your identity, contact you, provide you with advertising and marketing, and invoice you. We also use this information to make sure that we comply with legal require.

•  We collect data about the Farmed Today B.V. websites that you visit. We also collect data about how and when you access your account and the Farmed Today B.V. platform, including information about the device and browser you use, your network connection, your IP address, and information about how you browse through the Farmed Today B.V. interface.

•                    We use this information to give you access to and improve our Services; for example, to make our platform interface easier to use. We also use this information to personalize the Services for you. Finally, we may use this information to provide you with advertising or marketing.

•  Upon completing the sign-up process for the Services, and depending on your location, we may create a Farmed Today B.V account on your behalf. If you activate a Farmed Today B.V. account (applicable to sellers in certain jurisdictions), we collect your business address, business type, business ID number, date of birth (if you are an individual business owner), bank account information and government-issued identification information, such as your Social Security Number or your Social Insurance Number or, alternatively, if you are Canadian seller and elect not to provide your Social Insurance Number, a copy of your government-issued identification.

•                    We use this information to create a Farmed Today B.V. account for you, to provide you with Farmed Today B.V. services, including fraud and risk monitoring, and to comply with applicable legal and regulatory require.

•  We collect personal information about your customers that you share with us or that customers provide while shopping or during checkout.

•                    We use this information to provide you with our Services and so that you can process orders and better serve your customers.

•  Where we need to verify your identity (for example, if there are concerns around identity theft, or if you call into support and we need to authenticate your account), we may request that you provide us with government-issued identification information.

•  We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information to help us screen accounts for risk or fraud concerns.

•  We will also use personal information in other cases where you have given us your express permission.

 

When do we collect this information?

•  We collect personal information when you sign up for our Services, when you access our Services or otherwise provide us with the information.

•  We also partner with third parties who provide us information about sellers or prospective sellers, for example to help us screen out sellers associated with fraud.

When and why do we share this information with third parties?

•  Farmed Today B.V. works with a variety of third parties and service providers to help provide you with our Services and we may share personal information with them to support these efforts.

•  We may also share your information in the following circumstances:

•                    to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.

•                    to help us conduct marketing and/or advertising campaigns.

•                    to conform to legal require, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement require).

•  Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.

•  Farmed Today B.V. will always ask for your consent before sharing your personal information with third parties for purposes other than those described in this Section.

Farmed Today B.V. is responsible for all onward transfers of personal information to third parties in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679.

 

3. Information from customers

What information do we collect from our sellers’ customers and why?

•  We collect our sellers’ customers’ name, email, shipping and billing address, payment details, company name, phone number, IP address, information about orders you initiate, information about the Farmed Today B.V.-supported seller stores that you visit, and information about the device and browser you use, your network connection, your IP address, and information about how you browse through the Farmed Today B.V. interface.

•                    We use this information to provide our sellers with the Services, including supporting and processing orders, risk and fraud screening, authentication, and pay. We also use this information to improve our Services.

•                    If you opt into Farmed Today B.V., we store and use this information to pre-fill your checkout information. We additionally use this information to help customize and improve your experience when you visit a seller store by presenting to you goods and service that are more likely to be of interest to you.

•  We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information (for example, ip addresses or payment information) to automatically block certain potentially fraudulent transactions for a short period of time.

 

When do we collect this information?

•  We collect this information when you use or access a store that uses our Services, such as when you visit a seller’s site, place an order or sign up for a user account.

•  We also collect this information when you opt into the Farmed Today B.V. website, or use Farmed Today B.V. to pre-fill your checkout information.

•  Additionally, we partner with third parties who provide us information about our sellers’ customers, for example to help us screen out sellers associated with fraud.

 

When and why do we share this information with third parties?

•  Farmed Today B.V. works with a variety of third parties and service providers to help provide our sellers with the Services and we may share personal information with them to support these efforts.

•  We may also share your information in the following circumstances:

•                    to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.

•                    If the seller whose store you visit or access directs us to transfer this information (for example, if they enable a third party app that accesses customer personal information).

•                    to conform to legal require, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement require).

•  Personal information may also be shared with a company that acquires our business or the business of a seller whose store you visit or access, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding.

•  Farmed Today B.V. is responsible for all onward transfers of personal information to third parties in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679.

 

4. Information from Affiliates

Affiliates are individuals or businesses that have agreed to the terms of the Farmed Today B.V. Affiliate Program to work with Farmed Today B.V. to promote the Services of Farmed Today B.V.

What information do we collect from affiliates and why?

•  We collect your name, company name, website, twitter or other social media handles, phone number(s), address, business type, email address, bank account details and identification documents.

•                    We use this information to work with you, confirm your identity, contact you, pay you and to screen for risk, fraud, or other similar types of issues.

•  We collect data about the Farmed Today B.V. websites that you visit. We also collect data about how and when you access your account and the Farmed Today B.V. platform, including information about the device and browser you use, your network connection, your IP address, and information about how you browse through the Farmed Today B.V. interface.

•                    We use this information to give you access to and improve our Services; for example, to make our platform interface easier to use. We also use this information to personalize the Services for you.

•  We collect personal information about your referrals that you share with us or that they provide to us directly.

•                    We use this information to work with you and to provide our Services to your referrals.

•  We will also use personal information in other cases where you have given us express permission.

 

When do we collect this information?

•  We collect this information when you sign up for an affiliate account, when you sign up one of your referrals for our Services, or when your referrals sign up themselves. We also collect any additional information that you might provide to us.

 

When and why do we share this information with third parties?

•  Farmed Today B.V. works with a variety of third parties and service providers to help provide you with our Services and we may share personal information with them to support these efforts.

•  We may also share your information in the following circumstances:

•                    to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.

•                    to help us conduct marketing and/or advertising campaigns.

•                    to conform to legal require, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement require).

•  Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.

•  Farmed Today B.V. will always ask for your consent before sharing your personal information with third parties for purposes other than those described in this Section.

 Farmed Today B.V. is responsible for all onward transfers of personal information to third parties in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679.

 5. Information from Advertizers

Advertisers are individuals or businesses that have agreed to the terms of the Farmed Today B.V. Advertisement Service to work with Farmed Today B.V. to create advertisements on the platform of Farmed Today B.V. 

What information do we collect from advertisers and why?

 

•  We collect your name, company name, website, twitter or other social media handles, phone number(s), address, business type, email address, bank account details and identification documents.

•                    We use this information to work with you, confirm your identity, contact you, pay you and to screen for risk, fraud, or other similar types of issues.

•  We collect data about the Farmed Today B.V. websites that you visit. We also collect data about how and when you access your account and the Farmed Today B.V. platform, including information about the device and browser you use, your network connection, your IP address, and information about how you browse through the Farmed Today B.V. interface.

•                    We use this information to give you access to and improve our Services; for example, to make our platform interface easier to use. We also use this information to personalize the Services for you.

•  We collect personal information about advertisements that you create with us or that you provide to us directly.

•                    We use this information to work with you and to provide our Services to our users or third-parties.

•  We will also use personal information in other cases where you have given us express permission.

 

When do we collect this information?

•  We collect this information when you sign up for an affiliate account and when you create advertisements with our Services. We also collect any additional information that you might provide to us.

 

When and why do we share this information with third parties?

•  Farmed Today B.V. works with a variety of third parties and service providers to help provide you with our Services and we may share personal information with them to support these efforts.

•  We may also share your information in the following circumstances:

•                    to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.

•                    to help us create or conduct marketing and/or advertising campaigns.

•                    to conform to legal require, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement require).

•  Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.

•  Farmed Today B.V. will always ask for your consent before sharing your personal information with third parties for purposes other than those described in this Section.

6. Farmed Today B.V. is responsible for all onward transfers of personal information to third parties in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679.

 

 

 

7. Information from Farmed Today B.V. website visitors and support users

What information do we collect and why?

•  As you visit or browse the Farmed Today B.V. websites, we collect information about the device and browser you use, your network connection, your IP address, and information about the cookies installed on your device. We also collect personal information submitted by you via any messaging feature available from any of our websites ("Messaging Feature”).

•  We may also receive personal information when you purchase tickets or make other requests to Farmed Today B.V. via any of our websites.

•  From telephone support users, we collect your phone number, call audio, and other personal information you provide us during our call. Pursuant to our Terms of Service, we may request additional documentation from you during our call to verify your identity.

•  From chat support users, we collect your name, email address, information about the device and browser you use, your network connection, your IP address, chat transcript, and other personal information you provide us during our chat. Pursuant to our Terms of Service, we may request additional documentation from you during our chat to verify your identity.

•  From blog users, we collect your name, email address, website URL, and other personal information you may post.

We use this information to verify your account, to provide and enhance our Services (including supporting or servicing your account, if applicable), and answer any questions you may have.

When do we collect this information?

•  We collect this information when you visit the Farmed Today B.V. websites, use Services offered on our websites or engage with us either by email, web form, instant message, phone, or post content on or through our websites (including forums, blogs and via any Messaging Feature). We also collect any additional information that you might provide to us.

6. Information from cookies and similar tracking technologies

What is a cookie? A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website.

Why does Farmed Today B.V. use cookies and similar tracking technology?

•  We use cookies to recognize your device and provide you with a personalized experience on our websites, or otherwise through the Services. We also use cookies as part of the Services, for example to operate the shopping cart for our sellers’ stores. Read more about how we use cookies on our sites and our sellers’ sites in our Cookie Policy (included in our Privacy Policy).

•  We also use cookies to serve targeted ads from GoogleFacebookBing, and other third-parties.

•  Our third-party advertising partners use cookies to track your prior visits to our websites and elsewhere on the Internet in order to serve you targeted ads. For more information about targeted or behavioral advertising, please visit https://www.networkadvertising.org/understanding-online-advertising.

•  Opting out: You can opt out of targeted ads served via specific third party vendors by visiting the Digital Advertising Alliance’s Opt-Out page.

•  We may also use web beacons, software development kids, and other automated tracking methods on our websites, in communications with you, and in our products and services, to measure performance and engagement.

•  Please note that because there is no consistent industry understanding of how to respond to "Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

 

7. Third party apps

•  Farmed Today B.V.’s platform allows sellers to connect their stores with third party applications to alter or provide new functionalities in their store. Unless listed as "Made by Farmed Today B.V.,” Farmed Today B.V. is not responsible for and has no control over how these apps function. Sellers ultimately can control which apps they choose to use with their stores, and are responsible for making sure that they do so in compliance with relevant privacy and data protection requirements.

8. For how long do we retain your personal information?

•  In general, we keep your personal information throughout your relationship with us. For sellers, this means we will keep your information as long as you maintain a store on our platform. For users, this means we will keep your information until you inform us that you wish to terminate your user relationship with us. For our sellers’ customers, we process your information solely as a data processor on behalf of our sellers, and it is up to the seller to determine how long they will store your information in our systems.

•  Once you terminate your relationship with us, we generally will continue to store archived copies of your personal information for legitimate business purposes and to comply with the law, except when we receive a valid erasure request, or, if you are a seller, you terminate your account and your personal information is purged pursuant to our standard purge process.

•  If you use Farmed Today B.V., we keep your information as long as your Farmed Today B.V. account remains active. If you would like to delete your Farmed Today B.V. account, and for us to delete all of your personal information stored in connection with that account, please contact us with your written express of your personal data deletion.

•  We will continue to store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our Services.

 

9. What we don’t do with your personal information

•  We do not and will never share, disclose, sell, rent, or otherwise provide personal information to other companies (other than to specific Farmed Today B.V. sellers, affiliates and advertisers you are interacting with, or to third party apps or service providers being used by the sellers you are interacting with) for the marketing of their own products or services.

 

10.         How do we keep your personal information secure?

•  We follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other personal information entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis.

•  We perform annual audits to ensure our handling of your credit card information aligns with industry guidelines.

•  No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.

 

11.         Residents of the European Economic Area ("EEA”)

If you are located in the EEA, you have certain rights under European law with respect to your personal data, including the right to request access to, correct, amend, delete, port to another service provider, or object to certain uses of your personal data. If you are a seller, a user or a visitor of Farmed Today B.V.’s websites, or a user of Farmed Today B.V.’s support services and wish to exercise these rights, please reach out to us using the contact information displayed on our website. If you are a customer of a seller who uses Farmed Today B.V.’s platform and wish to exercise these rights, please contact the sellers you interacted with directly -- we serve as a processor on their behalf, and can only forward your request to them to allow them to respond.

Additionally, if you are located in the EEA, we note that we are generally processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above, unless we are required by law to obtain your consent for a particular processing operation. In particular we process your personal data to pursue the following legitimate interests, either for ourselves, our sellers, our users, or other third parties (including our sellers’ customers):

•  To provide sellers, users and others with our services and applications;

•  To prevent risk and fraud on our platform;

•  To provide communications, marketing, and advertising;

•  To provide reporting and analytics;

•  To help sellers find and integrate with apps through our app store;

•  To provide troubleshooting, support services, or to answer questions;

•  To test out features or additional services; and

•  To improve our services, applications, and websites.

When we process personal information to pursue these legitimate interests, we do so where we believe the nature of the processing, the information being processed, and the technical and organizational measures employed to protect that information can help mitigate the risks to the data subject.

12.         How do we protect your personal information across borders?

While Farmed Today B.V. is a Dutch company, we provide services to individuals and our technology processes data from users around the world. Accordingly, Farmed Today B.V. may transmit your personal information outside of the country, state, or province in which you are located.

8. Farmed Today B.V. complies with the General Data Protection Regulation

(GDPR) (EU) 2016/679, regarding the collection, use, and retention of personal information from data subjects in the European Economic Area ("EEA”). In this regard, we have certified that we adhere to the Privacy Shield Principles of notice, choice, accountability for onward transfers, security, data integrity and purpose limitation, access, recourse, enforcement and liability.

If you are located in the EEA or in Switzerland, and believe that your personal information has been used in a manner that is not consistent with the relevant privacy policies listed above, please contact us using the information below. If your complaint or dispute remains unresolved, you may also contact the International Centre for Dispute Resolution®, the international division of the American Arbitration Association® (ICDR/AAA). This organization provides independent dispute resolution services, at no charge to you. ICDR/AAA can be contacted at http://go.adr.org/privacyshield.html.

If, after attempting to resolve a dispute through ICDR/AAA, you feel that your concerns about the use of your personal information have not been resolved, you may seek resolution of the issue through binding arbitration. For more information about the binding arbitration process, please visit http://www.privacyshield.gov.

.

13.         Control over and access to your personal information

In the course of offering our services, Farmed Today B.V. uses a number of machine learning algorithms and forms of automated decision-making. For example, we use automated decision-making: to prevent risk and fraud by users; to help sellers avoid fraudulent transactions from their customers; to personalize sellers’ experience when they use our services; and to determine eligibility for certain services.

Most of these algorithms (excluding the personalization features and a subset of customer risk/fraud screening, discussed in more detail below) are not fully automated and include some human intervention (for example, customer risk and fraud scores are provided to sellers, who must intentionally decide how to act on them). Our personalization algorithms are fully automated, but only affect display features like how products in the marketplace are presented to you. Similarly, we have a small subset of fully automated fraud screening blacklists, which, if we believe a transaction was made using stolen or fraudulent payment information, may stop a customer from completing a transaction--but only for a period of between a few hours and a few days.

14.         Control over and access to your personal information

Farmed Today B.V. understands that you have rights over your personal information, and takes reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information. If you are a seller, advertiser or affiliate, you can update many types of personal information, such as payment or contact information, directly within your account settings. If you are unable to change your personal information within your account settings, or if you are concerned about data collected as you visit Farmed Today B.V.’s websites or use our support services, please contact us to make the required changes. If you are a seller’s customer and wish to exercise these rights, please contact the sellers you interacted with directly -- we serve as a processor on their behalf, and can only forward your request to them to allow them to respond. It’s important to remember that if you delete or limit the use of your personal information, the Services may not function properly. Additionally, if you use Farmed Today B.V. and would like to have your personal information erased, please contact us via the contact information provided on the Farmed Today B.V. website.

If you have any questions about your personal information or this policy, or if you would like to make a complaint about how Farmed Today B.V. processes your personal data, please contact Farmed Today B.V. by email at info@farmedtoday.com.

 

Farmed Today B.V.

Postjeskade 31-3

1058DE Amsterdam

The Netherlands

 

Last updated: June 12, 2018

© 2018 Farmed Today B.V.