Our Team

Welcome at Farmed Today! We are a small team operating from Amsterdam, the Netherlands. Come by our office in Amsterdam Center to learn more and get to know us in person!

Demba Lehrer

Founder & Managing Director

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Demba Lehrer is founder and managing director. He is overseeing all activities and operations. His experience lays in business administration, sustainable supply chains and the hospitality- industry.

Timna Rosenthaler

Community Management

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Timna Rosenthaler is taking care of our rapidly expanding Farmed Today Community. She adds her experience in Nutrition and Community Management to the team and is always there for you in case you have questions, comments or requests.

Our Board of Directors & Advisors

Jin Han

Member of the Board of Directors

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Jin Han is working as director at Farmed Today. He adds over 20 Years of executive business experience to the team, having previously build an organisation from $0 to $21M in only 30 months.

Joep van Gelder

Member of the Board of Advisors

Joep van Gelder is part of our Board of Advisors. He adds his entrepreneurial knowledge and expertise to Farmed Today, which he gained from, inter alia, co-founding two companies and conducting entrepreneurial research.

Our Solutions

In order to facilitate a globally transparent supply chain, we created the Farmed Today Market to support sustainable food producers.

On the Farmed Today Market, food-producers (sellers) can create their own storefront and sell to local consumers. Producers have the option to set their own pricing and add their personal story and passion to the products and their profile.
As food waste is equally important to us, we also collaborate with vendors that sell rescued foods on our platform.
These foods are usually thrown away because of their shape, expiration date or colour, which does not fit the profile of what supermarkets are requesting.

Besides enabling the direct exchange of sustainable products, it is essential to also keep inventing new products that can provide natural nutrition for affordable prices on a global scale. At the Farmed Today Food Lab, we are focused on creating innovative food products that fill the gaps in our current markets.

With our first line of Products, we set the goal of creating a convenient product for Amsterdam consumers while reducing Food Waste in the Netherlands. With the Rescued Food Box, we have done exactly this. Visit our Food-Lab to learn more.